About Data Axle
- Empowers companies to grow their business through data, technology and services
- Serves companies from local mom and pop shops to global enterprises
- 20% of all fortune 500 companies are Data Axle customers
- Designated by Forrester as a leading B2B data provider
The challenge
- At Data Axle, sales readiness is a key focus
- However, the team needed a more modern solution to deliver onboarding and ongoing training
- What’s more, they lacked visibility into how sellers were (or weren’t) applying what they learned while on sales calls — and how that compared to industry benchmarks
The solution
- Today, the team at Data Axle leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped quickly and always ready to close any deal
- In particular, the team relies on Mindtickle’s Call AI to better understand what’s happening in the field and coach sellers towards better outcomes
The impact
- 95% adoption of Call AI
- 5,900 call recordings to date
- 30-40% reduction in new rep onboarding time with the program in Mindtickle
- Consistent measurement of call performance and use of insights to inform coaching initiatives
