By now, sales enablement has become a critical department for businesses of all sizes and industries looking to increase productivity and revenue growth. In fact, 84% of organizations invest in sales enablement teams.
It’s no wonder.
Sales enablement prepares sellers to overcome key challenges, effectively engage buyers, and land more deals when done well. According to a recent report, 76% of sales reps feel their enablement prepares them to make quota.
Sales enablement tools greatly impact the success (or failure) of any sales enablement program. It’s important to choose your tools wisely.
But sifting through all the options can feel pretty overwhelming. There’s tons of information, from review sites and analyst reports to the good old Google search. Whether you’re running short on time or just beginning your search, We’re here to help.
Today, we’ll explore 20 of the best sales enablement tools. We’ll break down each tool so you can determine which is best for supercharging your sales performance and taking your sales enablement program to the next level.
The best sales enablement platforms on the market today
Let’s jump in head first with a list of the best revenue enablement software tools today. Later on, we’ll take a closer look at each of these top tools.
- Mindtickle
- Seismic
- Highspot
- Gong
- Showpad
- Allego
- Brainshark/Bigtincan
- Paperflite
- Salesloft
- Chorus
- Spekit
- Whatfix
- Outreach.io
- Klue
- SalesHood
- Guru
- Intercom
- Storylane
- Hubspot
- Salesforce
What is a sales enablement platform?
Let’s define a platform before discussing the 20 best sales enablement tools.
Modern B2B buyers have high (and ever-growing) expectations. Meeting those expectations isn’t always easy. Sales enablement is a practice that equips sellers with the sales training, tools, information, and content they need to effectively and efficiently engage with buyers and close more deals.
A sales enablement platform is a software solution that enables organizations to build and deliver enablement programs that ensure sellers have what they need to engage buyers and convert more of them to customers.
Some sales enablement tools focus on a single aspect of sales enablement. For example, a learning management system (LMS) focuses on delivering training content, while other enablement platforms focus more on delivering, tracking, and sharing sales content.
There are also integrated sales enablement platforms that address all of the different elements of sales enablement – all in one software solution. Some of the key components to look for in an integrated sales enablement platform include:
- Sales onboarding
- Ongoing training
- Sales coaching
- Role-plays
- Sales content
- Conversation intelligence
- Digital sales rooms
- Robust data and analytics
How do you choose the right sales enablement tool?
There are countless vendors, each offering solutions that promise to increase the effectiveness of your sales enablement program. But not all sales enablement tools are the same. Each has its own set of features, functionality, and support.
How can you choose the right sales enablement tool for your organization? First, consider your organization’s most important use cases.
Let’s examine a few.
Your sales enablement goals and program scope
When choosing sales enablement tools, you must consider the goals and scope of your sales enablement program. Then, you can look for a sales enablement solution with features and functionality that’ll properly support your program and help you achieve your sales enablement goals.
For example, if content delivery, sharing, and tracking are part of your sales enablement purview, be sure to find a solution with robust sales content management capabilities and analytics.
Your budget
Nearly all sales enablement tools have a cost. It’s important to find one that fits your budget.
But don’t make your decision solely based on price.
It’s important to determine the value of a solution for your business. If one sales enablement platform is more expensive than the others but delivers more value, it may be the better option. As you evaluate vendors, it is helpful to create a business case to determine what solutions you will be replacing or consolidating and the ROI you can model with each solution.
User experience
If a sales enablement tool is difficult to use, user adoption will be low. Be sure to look for a sales enablement platform that’s easy for both sellers and enablement teams to use.
Point vs. integrated sales enablement tools
Some organizations use different tools to address different aspects of sales enablement. For example, they might use different tools for sales content management, training, and coaching.
However, using disparate tools may not be the right approach to achieving your sales enablement goals.
A recent survey found around 70% of sales reps are overwhelmed by the number of tools they’re expected to use to do their jobs. Furthermore, according to a Harvard Business Review report, sellers who feel overwhelmed by technology are 43% less likely to meet their quotas.
Many go-to-market organizations are streamlining their tech stacks (and increasing adoption) by investing in an integrated sales enablement solution. These all-in-one solutions holistically address the myriad elements of sales enablement – all from one platform.
Customer feedback
Researching and requesting demos is a great way to learn about different sales enablement tools. In addition, be sure to seek feedback from those already using various sales enablement platforms.
Case studies and testimonials are one way to see how similar companies use different sales enablement tools to achieve their goals. Another way to get feedback from current and existing customers is to read user reviews on G2.
The top sales enablement platforms, tools, and software
Now, let’s look at 20 of the most popular sales enablement tools for increasing sales productivity and revenue growth.
1. Mindtickle
G2 rating: 4.7 out of 5
Price: Mindtickle offers multiple pricing tiers. Contact the company for customized pricing.
Mindtickle is an integrated revenue enablement platform that empowers your go-to-market team to deliver outstanding experiences that drive revenue and retain happy customers.
Enablement professionals turn to Mindtickle to deliver personalized enablement programs and report the impact enablement has on revenue outcomes. Mindtickle Copilot, an AI-powered assistant, makes creating and deploying sales enablement programs even easier for teams.
Sellers use Mindtickle to access onboarding, training, content, coaching, Digital Sales Rooms (DSRs), conversation intelligence, AI role-plays, and more from one platform. Mindtickle leverages AI to streamline tedious, time-consuming tasks so sellers can spend more time building authentic customer relationships. The DSRs enable sellers to create tailored rooms for every opportunity and accelerate deals to close fast.xz
Teams can also measure sales enablement KPIs and use those insights to optimize their programs accordingly.
Notable features
- Sales onboarding helps your new sellers hit the ground running so they can start contributing to revenue growth faster.
- Ongoing individualized training allows each seller to strengthen key skills.
- Mindtickle Copilot, the platform’s AI sales assistant, enables sellers to ask questions and get instant, accurate answers as well as surface relevant content and training.
- Mindtickle Copilot makes it faster and easier to develop new sales enablement modules.
- Sales content management enables sellers to surface the right content at the right time to engage buyers and move deals forward. Mindtickle Copilot can even draft a contextual email to accompany content.
- Sales coaching enables sellers to access individualized coaching that improves long-term behaviors and performance.
- AI role-plays empower sellers to practice their skills in engaging, interactive scenarios while getting real-time feedback for improvement.
- Conversation intelligence records and summarizes calls, and Mindtickle Copilot makes it easy for sellers to quickly surface top insights. This intel can help sellers determine what step to take next to move the deal forward.
- Digital sales rooms provide a single source of truth for everything related to a deal. Sellers can share relevant content with buyers, and both parties can collaborate and communicate in one central location. Sellers can see how buyers engage in the digital sales room, which can help them adapt their strategy for better outcomes.
- Rich analytics enable teams to measure the impact of enablement. They can see how sellers engage with enablement and how that engagement impacts the metrics that matter most.
Best for
Mindtickle is used by several roles across the organization, including:
- Sales/revenue enablement
- Sales reps
- Frontline managers
- Sales leadership
- Sales operations
- Marketing
- Customer success
Mindtickle has over one million users at companies ranging from startups to large enterprises. Mindtickle supercharges enablement programs for industries including automotive, medical devices, pharmaceuticals, consumer goods, manufacturing, chemicals, technology, and many others.
What customers say
G2 rating: 4.7 out of 5
Price: Seismic offers multiple pricing tiers. Contact the company for customized pricing.
Seismic is a unified sales enablement platform that helps organizations engage customers and grow revenue. It equips customer-facing teams with the right skills, tools, content, and data to win more deals. Marketing teams leverage Seismic to create more effective content that’s actually used by sellers and buyers.
Notable features
- Robust content management features that make it easy for enablement professionals to develop new content and for sellers to find the content they need.
- Extensive reporting and analytics, including the ability to see how content is being used.
Integrates with your business-critical tools, including Microsoft, Salesforce, Google, and Adobe.
Cons
Many of the downsides of Seismic cited by G2 users are related to user experience. For example, many users mention challenges with navigation, and some feel the platform isn’t intuitive.
G2 rating: 4.7 out of 5
Price: Highspot offers several different pricing options. Contact the company to discuss the right model for your organization.
Highspot is a unified enterprise sales enablement platform. Highspot incorporates many key components of a holistic sales enablement practice, including sales training, content management, sales playbooks, and analytics.
Notable features
- Learning management capabilities to quickly onboard new sellers and ensure knowledge retention.
- Detailed reporting helps sellers understand when deals are at risk so they can take corrective action.
- Highspot leverages AI across workflows to help teams work smarter.
Cons
Many of Highspot’s downsides are related to user experience. Reviewers mention layout issues and difficulty with navigation. Getting up to speed with Highspot can be challenging, as many users mention a steep learning curve.
4. Gong
G2 rating: 4.7 out of 5
Price: Gong pricing varies based on several factors, including organization size and selected features. Contact the company for a customized price quote.
Gong is an “all in one” revenue intelligence platform. Gong leverages AI to empower businesses to capture and analyze customer interactions, including calls, emails, and live chat. Gong then delivers actionable insights to go-to-market teams, which they can use to drive better outcomes and increase revenue growth. Gong is trusted by 4,000+ customers across the globe.
Notable features
- Gong collects and analyzes customer interactions from various sources, including phone calls, emails, text, and web chat.
- More than 40 AI models to help you understand your customers’ interactions
- Robust insights help you coach buyers, understand the voice of your customers, and improve sales outcomes.
- Gong may seamlessly integrate into your existing tech stack.
Cons
While Gong has strong call insights, it lacks key training and onboarding capabilities typically sought in a sales enablement platform. Gong users cite several downsides to the platform, including AI inaccuracy and issues with recording. Some users also feel there are missing features, such as pausing the tool during meetings.
5. Showpad
G2 Rating: 4.6 out of 5
Price: There are three pricing plans for Showpad Coach and two for Showpad Coach. However, the company doesn’t publish pricing information. Contact Showpad for detailed pricing information.
Showpad eOS® is an all-in-one enablement platform where sales and marketing teams collaborate to provide sales reps with the right content and training to effectively engage buyers. The platform features two distinct components: Showpad Content and Showpad Coach. Showpad Content equips sellers with the right sales content at the right time. Showpad Coach allows enablement teams to deliver onboarding, training, and coaching so sales reps can build the skills to foster customer relationships and close more deals.
Notable features
- AI powers real-time feedback so sellers can hone the right skills on their own time.
- Showpad Content leverages AI to curate relevant content, allowing sellers to become trusted advisors.
- Robust analytics and insights help teams understand which content and training resonates with buyers and sellers, enabling organizations to optimize their enablement strategies.
- Showpad has 65+ integrations and an open API.
Cons
Showpad users mention several cons related to user experience. For example, many feel the platform is not unintuitive, while others find the interface clunky. Some reviewers also mention that Showpad has fewer features than other sales enablement tools today.
6. Allego
G2 Rating: 4.6 out of 5
Price: Allego offers its products ala carte. Additionally, customers can bundle products, which consolidate seven tools into one. Pricing varies based on the number of users and the contract duration. Contact Allego for detailed pricing information.
Allego is a revenue enablement platform that empowers go-to-market teams to deliver experiences that meet modern buyers’ expectations. It includes content management capabilities, which ensure sellers can find the right content at the right time. Allego also incorporates sales training and coaching, as well as conversation intelligence to analyze what’s happening in the field. Digital sales rooms round out Allego, enabling buyers and sellers to communicate and collaborate throughout the purchase journey.
Notable features
- Tools to easily create and deliver personalized training, enablement, and reinforcement.
- Digital sales rooms enable collaboration between buyers and sellers and enable sellers to understand buyer engagement.
- Conversation intelligence records and analyzes calls and delivers real-time coaching to sellers.
- Content management capabilities allow you to easily create, organize, and personalize sales content. Sellers can also track sales content performance.
Cons
Some reviewers mention a steep learning curve with Allego, which can negatively impact user adoption and impact. Others mention the platform isn’t intuitive and is poorly organized. Another common review theme is that Allego lacks key features common in other sales enablement tools.
7. Paperflite
G2 rating: 4.5 out of 5
Price: Pricing starts at $50 per user per month, with a five-user minimum. A free trial is available. Contact the company for customized pricing information.
Paperflite is a sales enablement tool that’s primarily focused on sales content management. Paperflite centralizes all sales content into a single hub and leverages AI to help sellers surface the right content at the right time for the right prospects. Paperflite delivers insights on how content is being used and how it’s impacting deals. That way, marketing teams can optimize their content programs for greater impact.
Notable features
- This sales enablement tool leverages algorithms, user behavior, and AI to help sellers surface the right content for each sales scenario.
- Engaging, personalized microsites enable sellers to share relevant content with buyers.
- Sellers can access real-time insights on how buyers engage with content, enabling them to tailor their follow-up properly.
- Insights on content ROI help marketing teams focus on content that makes an impact.
Cons
Paperflite primarily focuses on sales content, which means businesses must use other solutions to address the other aspects of holistic sales enablement. Common themes in G2 reviews include limited features and platform limitations. Some users also mention issues with the platform’s layout.
8. Bigtincan/Brainshark
**Note**: Bigtincan acquired Brainshark in 2021 and will eventually combine their offerings. For now, they are separated in this list to evaluate their still separate features and functionality.
Bigtincan G2 rating: 4.3 out of 5
Bigtincan Price: Bigtincan offers customized packages based on an organization’s needs. Contact the company for detailed pricing information.
Bigtincan offers sales enablement tools that prepare customer-facing teams to deliver great buying experiences. The Bigtincan platform has three parts: Readiness, Content, and Engagement. It can be customized to your organization’s needs and evolve as your business does.
Notable Bigtincan features
- Centralized repository for all sales content, so sellers can easily find what they need, when they need it – and tailor if for each buyer.
- Tools to quickly create and deliver just-in-time training and enablement so sellers can master the necessary skills.
- AI-powered sales coaching so sellers can perfect their skills before they take them into the field.
- Robust analytics to understand how buyers engage with sales content so sellers can adapt their strategies.
Cons
One of the most common themes of negative reviews on G2 is that Bigtincan lacks many of the features of other sales enablement platforms. Comments about user experience are also common. For example, one reviewer said they must make several clicks to complete simple, routine actions.
Brainshark
G2 Rating: 4.4 out of 5
Price: Brainshark offers two tiers, Pro and Premier. Each tier is available as an annual subscription using a per-user pricing model. Contact the company for detailed pricing information.
Brainshark is a data-driven sales readiness solution that equips client-facing teams with information, skills, and insights to reach their full potential. With Brainshark, businesses can deliver training, coaching, and enablement and measure the impact of these initiatives on sales readiness. Brainshark has customers in various industries, including IT, manufacturing, insurance, banking, and others. Brainshark was acquired by Bigtincan in 2021.
Notable features
- Content authoring capabilities make developing and deploying new learning content easy.
- Onboarding and ongoing training help sellers learn and retain the skills they need to be ready for any deal.
- AI-powered coaching enables sales reps to get real-time feedback without waiting on their manager.
- Readiness scorecards help sales leaders identify sellers’ skills gaps so they can proactively address them and improve performance.
Cons
Negative reviews for Brainshark most often focus on the platform’s limited features compared to other solutions on the market. Reviewers also cite difficulty with reporting and limited opportunities for customization.
9. Salesloft
G2 Rating: 4.5 out of 5
Price: Salesloft offers two pricing editions: Advanced and Premier. Contact the company for pricing information on both tiers.
Salesloft is a “revenue orchestration platform” that helps sellers more effectively engage with prospects. The platform leverages AI to analyze buyer signals, then delivers insights that help sellers know the right steps to take at the right time to engage prospects. Salesloft has more than 5,00 customers across the globe, including Google, IBM, and Cisco.
Notable features
- Salesloft’s AI-powered engine integrates buyer signals so sellers can understand the urgency and act immediately.
- Conversation intelligence transcribes and analyzes customer calls so sellers can tailor their follow-up.
- Robust reporting and analytics enable organizations to improve processes and sell better.
Cons
While Salesloft includes impressive outreach capabilities, many G2 reviews mention that It lacks key features standard in other sales enablement tools, like robust training and onboarding capabilities. Reviewers also mention call issues and challenges with integrations.
10. Chorus by ZoomInfo
G2 Rating: 4.5 out of 5
Price: Chorus does not publish pricing information. Contact the company for more pricing information.
Chorus is an AI-powered conversation intelligence tool. The platform records and analyzes customer engagement across phone calls, email, and video meetings. These insights can help
Notable features
- Instant insights on any customer interaction help sellers tailor their follow-up.
- Sellers get instant feedback for behavior improvement.
- Data enables teams to benchmark sales conversations on metrics like talk-to-listen ratios and the use of filler words.
- Powerful insights inform more accurate sales forecasting.
Cons
Similar to Gong, Chorus focuses more on the conversation intelligence piece of sales enablement, with limited training and onboarding support. Negative reviews for Chorus mention various technical issues, including call and recording issues. Several reviews also mention accuracy as a concern.
11. Spekit
G2 Rating: 4.7 out of 5
Price: Spekit doesn’t publish pricing information. Contact the company for customized pricing information.
Spekit is an AI-powered sales enablement platform. Spekit centralizes everything related to enablement and makes it easy for sellers to find the answers, training, and content they need – whenever and wherever they need it.
Notable features
- A centralized repository to organize, share, track, and analyze all sales content and training.
- AI-powered content creation makes it quick and easy to spin up new content.
- AI-powered recommendations help sellers surface the right content to engage buyers and accelerate deals.
Cons
Several G2 reviews mention challenges related to search. For each, reviewers find search functionality inadequate or limited. Some reviewers also feel the platform’s features are limited. For example, one reviewer wishes they could provide more complex knowledge checks and more in-depth options for sellers to provide feedback on content.
12. Whatfix
G2 Rating: 4.6 out of 5
Price: Whatfix offers multiple pricing tiers and add-ons. Contact the company for personalized pricing information.
Whatfix is a digital adoption platform that helps companies onboard, support, and train their application users. With Whatfix, businesses can create and deliver customized content – such as videos, help tips, links, and text – within the app experience. Users don’t have to leave the platform to get the information they need, which increases user engagement.
Notable features
- In-app guidance enables users to learn within the flow of work.
- Self-help, which integrates with existing knowledge repositories, provides users with quick answers whenever a question arises.
- In-app surveys collect user feedback to inform product and process optimizations.
- Guidance analytics help you understand how users are engaging with in-app content.
Cons
While What Fix helps guide teams and boost productivity, it is not meant to be used standalone for sales enablement. Many reviewers note that getting up and running with Whatfix is not easy. Some mention a steep learning curve, while others state the platform isn’t as intuitive as they’d like.
13. Outreach.io
G2 Rating: 4.3 out of 5
Price: Outreach offers multiple pricing packages. Contact the company for customized pricing information.
Outreach is a “sales execution platform” that increases sales productivity and empowers sales teams to create and close more pipeline. Outreach equips teams with AI-powered workflows to understand what steps to take when and which messages will resonate with which prospects. AI also streamlines tedious, time-consuming work so sellers can focus on engaging with prospects. To effectively increase pipeline conversion and seller productivity, sales leaders turn to Outreach to get a complete picture of the sales cycle.
Notable features
- Sequences and playbooks empower sellers to build a healthy pipeline.
- Conversation intelligence helps sellers pinpoint trends, competition, and deal threats.
- Rich insights help teams prioritize winnable opportunities, identify at-risk deals, and take action to increase win rates.
Cons
While Outreach has strong sales execution capabilities, it lacks key training and onboarding capabilities typically sought after in a sales enablement platform. Many G2 reviewers mention Outreach’s steep learning curve, which can negatively impact user adoption and impact. Technical issues and integration issues are other common themes in reviews.
14. Klue
G2 Rating: 4.8 out of 5
Price: Klue does not publish pricing information. Contact the company for detailed pricing information.
Klue is a competitive intelligence solution that combines market, competitor, and buyer insights into one AI-powered platform. With Klue, businesses understand what they’re up against and what they need to do to win.
Notable features
- Competitor tracking from millions of sources – all in one platform.
- Battlecards and other content feature quick-hit competitive insights that help sellers position their solution as the best choice.
- In-depth reporting on your competitive program’s ROI can help you make data-based optimizations.
Cons
While Klue excels in competitive intelligence for sales teams, it lacks key training and onboarding capabilities typically sought in a sales enablement platform. The topic of user experience often comes up in Klue’s negative reviews. For example, one reviewer noted, “Klue’s UI can be very confusing across the platform.” In addition, many users feel Klue offers limited or incomplete features. Klue also offers limited opportunities for customization.
15. SalesHood
G2 Rating: 4.6 out of 5
Price: SalesHood offers three pricing packages, starting at $40 per user per month. Contact the company for personalized pricing information.
SalesHood is a revenue enablement tool that helps sellers understand what to do and what to share in order to effectively engage buyers throughout the purchase journey. SalesHood incorporates many sales enablement components, including sales content, answers, digital sales rooms, training, and coaching – all in one, integrated platform. SalesHood also offers robust analytics that help organizations understand the impact of enablement on seller productivity and revenue growth.
Notable features
- Digital sales rooms enable reps to deliver engaging buying experiences and track prospects’ engagement with content.
- Sales content management capabilities allow organizations to centralize and organize all content in one location and understand its impact on sales outcomes. AI also delivers recommendations to help sellers share content that will resonate with buyers.
- AI-powered role plays allow sellers to practice and hone their pitches.
- Robust reporting and analytics help you understand the impact of enablement so you can optimize programs accordingly.
Cons
Navigation challenges are a recurring theme in G2 reviews. One user noted that the platform has an overwhelming number of features, which makes it difficult to navigate effectively. Another common frustration is the lack of customization options.
16. Guru
G2 Rating: 4.7 out of 5
Price: Guru offers multiple pricing options, starting at $15 per user per month. A free trial is available.
Guru is an AI-powered knowledge management platform that enables users to get answers and assistance right within the flow of work. That means your sellers can spend less time switching between tools to hunt down information and answers and more time engaging with buyers and closing deals.
Notable features
- Provides a single source of truth by connecting existing apps.
- Generative AI makes it easy to create new content.
- Integrates with existing tools and technology, including Slack, Google Chrome, ChatGPT, OneDrive, Salesforce Service Cloud and many others.
- Enterprise governance keeps your knowledge safe and sound.
Cons
While Guru excels in content management for sales teams, it lacks key training and onboarding capabilities typically sought after in a sales enablement platform.Challenges with search functionality are a common theme in G2 reviews for Guru. For example, multiple users mention that queries on Guru pull up too many results, which makes it difficult to sort through to find the most relevant answers and content.
17. Intercom
G2 Rating: 4.5 out of 5
Price: Intercom offers multiple pricing tiers, starting at $39 per user per month. A free trial is available.
Intercom is an AI-first customer service solution that enhances the customer experience and increases operational efficiency. With Intercom, customers get fast, accurate answers to most questions and agents no longer have to dig around for answers and information. In addition, organizational leaders can access insights to improve their business.
Notable features
- Fin AI Agent, Intercom’s chatbot, instantly resolves customer challenges and provides fast, accurate answers, decreasing case volume for live agents.
- AI tools enable your agents to find quick answers so they can spend less time hunting down information and more time fostering relationships with customers.
- Reporting and insights enable organizational leaders to pinpoint opportunities for improvement.
- Intercom integrates with over 100 apps.
Cons
While Intercom excels in customer service and AI, it lacks key training and onboarding capabilities typically sought after in a sales enablement platform.A common theme in G2 reviews is that Intercom lacks desired features. For example, one user cited wanting a CRM feature to measure health scores. Some users also mentioned challenges with integrations.
18. Storylane
G2 Rating: 4.8 out of 5
Price: Storylane offers multiple pricing editions, including a free one. Paid editions start at $40 per user per month. Free trials are available upon request.
Storylane is a sales enablement tool that allows sellers to build interactive demos for prospects. With Storylane, you can create a frontend copy of your product, edit it without code, add widgets to call out specific product elements, and share with prospects. Sellers can see how buyers engage with demos, so they tailor their follow-up and focus their efforts on those most likely to convert.
Notable features
- Sandbox demos create an instant copy of your app in a customizable environment.
- Demo hub allows prospects to explore different use cases – all in one spot.
- Rich insights allow sellers to understand how prospects engage with demos and which are most likely to convert.
Cons
While Storylane excels in interactive demos for sales teams, it is missing key training and onboarding capabilities typically sought after in a sales enablement platform. Some G2 reviews mention technical difficulties when getting up and running with Storylane. Some also express a desire for a more intuitive user interface.
19. HubSpot Sales Hub
G2 Rating: 4.4 out of 5
Price: HubSpot Sales Hub is available in various tiers, from free to $150 per user per month.
HubSpot Sales Hub is a customer relationship management (CRM) platform. Its free plan includes content management capabilities so sellers can access the right content at the right time. Enablement content like playbooks and battle cards can help sellers engage buyers and close more deals.
Notable features
- Email templates that can be personalized to each sales scenario, as well as AI to help sellers draft communication.
- Content management so sellers can find what they’re looking for and understand how it’s used.
- Automated workflows so sales reps never miss a beat.
- Integration with myriad other sales enablement tools.
Cons
Hubspot Sales Hub isn’t a standalone sales enablement tool, as it lacks training and onboarding capabilities. Instead, it works better in combination with other sales enablement tools. In addition, some reviews mention a steep learning curve and missing product features. Others mention that HubSpot is an expensive solution for what it offers.
20. Salesforce
G2 Rating: 4.4 out of 5
Price: Salesforce pricing varies across different tiers, with Sales Cloud starting at $25 per user per month for Essentials and going up to $300 per user per month for the Unlimited plan.
Salesforce is a widely-used customer relationship management (CRM) platform designed to support various business functions, including sales, marketing, and service. It offers powerful tools to manage customer interactions and streamline sales processes. With robust reporting and forecasting capabilities, Salesforce helps sales teams monitor performance and identify growth opportunities.
Notable features
- Lead and opportunity management to track prospects through every stage of the funnel.
- AI-powered Einstein analytics to provide predictive insights and recommendations.
- Customizable dashboards and reports to visualize key sales metrics in real-time.
- Extensive integrations with third-party tools, enabling seamless workflows.
Cons
Salesforce has a reputation for being complex to set up and manage, especially for small businesses. Some users report that its customization options, while powerful, can be overwhelming without proper training. Others find the cost of Salesforce high, especially as additional features often require expensive add-ons.
Supercharge your sales performance with the right sales enablement platform
When done well, sales enablement can have a large, measurable impact on the metrics that matter most to your business. But a winning sales enablement strategy requires the right tools.
There’s no one-size-fits-all sales enablement tool that’ll work for every organization.
Instead, assessing your goals, needs, and budget is important. Then, you can look for a platform with the right features and functionality to help you achieve your sales enablement goals. The sales enablement tools we explored in this blog are a great place to start.
However, it’s important to remember that many sales enablement tools are point solutions. In other words, they address a single element of sales enablement – such as conversation intelligence or sales training. Adding another tool to a bloated tech stack can lead to tool fatigue and disengagement.
Consider streamlining your tech stack by trading your point solutions for an integrated revenue enablement platform like Mindtickle.
With Mindtickle, your sellers always have the training, tools, and information they need to build the right skills to effectively and efficiently engage buyers. Furthermore, when all your sales enablement lives under one roof, it’s easy to holistically measure the impact of your programs so you can optimize them for even bigger results.
By Poornima Mohandas
By Vivian Batman