Creating and maintaining an impactful sales coaching framework in the modern age isn’t as easy as one might think – but with the right mindset and the right tools, it’s not out of reach. In a recent article published by CustomerThink, Mindtickle’s Senior Director of Product Management, Himanshu Bari, discusses what makes today’s sales coaching such a challenge for businesses.

While coaching has always been an important part of the training process, for sellers navigating today’s digital-first buying journey, coaching is now critical to helping reps learn how to control the sales process and win the customer’s confidence.

Himanshu identifies a lack of time, feedback, visibility, personalization, and specialized skills as the most significant obstacles to overcome when implementing coaching efforts.

For many companies, building out a successful and targeted coaching framework can seem daunting or time-consuming – but that’s exactly where there’s room to grow with coaching automation. In the article, Himanshu analyzes the six major things a next-gen, AI-supported approach to sales coaching can help your company accomplish better.

Among them:

• Enhanced visibility and incentives to influence culture.
• Team-level remediation recommendations.
• Machine-assisted reviews and progress reports.

For an in-depth look at improving your sales coaching, read on here!