July 24, 2024

How Mindtickle’s Mobile App for On-The-Go Sellers Helps Close More Deals

Ajitabh Pradhan on July 24, 2024

In B2B sales, sellers need seamless, in-the-moment access to the materials that will engage buyers and close deals.

And there’s a lot on every seller’s plate.

Reps often must balance meeting customers, attending events, and closing deals. In these fast-moving conditions, having the right tools at sellers’ fingertips can make all the difference.

Mindtickle’s app, available for iOS and Android, is designed for the needs of these on-the-go sellers.

In this blog, we’ll explore how the Mindtickle mobile app significantly boosts your organization’s sales by enhancing training, collaboration, and productivity.

The evolution of sales enablement

Sales enablement has evolved from a non-strategic support function to a critical component of a high-performing sales organization. Its primary goal is to provide sales teams with the tools, content, and training they need to reach their sales objectives and boost revenue while effectively engaging buyers.

With the advancement of mobile technology, sales enablement jumped forward, offering perpetual access to sales training and content. Mindtickle’s mobile app reflects this evolution, offering a comprehensive application that empowers on-the-go sellers to access sales content, training, and customer conversations right at their fingertips.

What’s in the Mindtickle mobile app?

Mindtickle’s mobile app is designed to offer a Netflix-like user experience to modern-day sellers. It offers instant access to sales training and collateral. Using Mindtickle’s mobile app, organizations can offer remote onboarding and ever-boarding to their sales representatives. Sellers can consume content, collaborate seamlessly on customer calls, and share sales assets using the app.

Compatible with both iOS and Android devices, Mindtickle’s app supports 19 languages, catering to the needs of a globally diverse sales organization. The Home tab offers a personalized experience with interactive widgets, ensuring easy access to relevant content. The app eases content discovery, engagement, and completion by adapting to user preferences.

Users can access various learning site homepages, including default and custom options, and explore admin-assigned, subscribed, and publicly available programs. The assets tab hosts the Asset Hub, providing a central location for sales-related content. Within this tab, users can navigate through sections such as Assets and Interactions, tracking engagement metrics for shared content.

Additionally, the Coaching tab offers access to Coaching Rooms, facilitating seamless interaction between managers and learners. The Call AI tab features Mindtickle’s conversational intelligence bot, enabling users to review, analyze, and gain insights from call recordings for improved sales conversations.

Users can access the app even when they do not have an active internet connection. The app offers robust offline capabilities and access to certain functionalities. Users can download and access training, assets, and calls without worrying about connectivity.
Mindtickle’s mobile app provides sales reps with comprehensive resources and tools to optimize their performance.

Key benefits of Mindtickle’s mobile app

Now that you know what our mobile app includes, what are the benefits you and your sellers can expect?

1. Seamless access to training and onboarding

One of the key features of Mindtickle’s app is the ability to search and access sales training and onboarding materials. Offering an AI-powered semantic search, the app ensures that sellers can seamlessly search and browse through relevant content thus equipped with the latest knowledge and best practices.

Using the Mindtickle app, sellers can access relevant training, listen to customer calls, and refer and share sales assets on-demand, whether a seller is waiting for a meeting to start or traveling between customer sites. This immediacy reduces downtime and fosters productivity.

2. Sales assets can be shared instantly

The ability to share sales assets directly from the app is a game-changer. Sellers can instantly respond to prospects’ questions by sharing relevant sales collateral in real-time.

This capability enhances the overall customer experience by ensuring prospects receive the right information at the right time, accelerating the sales cycle. Sellers can seamlessly share critical sales collaterals such as product brochures, case studies, or demo videos with their prospects or customers. Having these assets readily available at all times while the seller is on the move significantly impacts their ability to move critical deals through the sales funnel.

3. Efficient collaboration with Call AI

Call AI integration within the mobile app allows sellers to access, review, and collaborate on calls seamlessly. This feature is valuable for refining sales pitches and strategies based on real customer interactions.

Using Mindtickle’s mobile app sellers can listen to call recordings, collaborate, and receive immediate feedback that can help them align their sales strategy to the dynamic needs of a prospect. By leveraging AI-driven insights, sales managers can review calls that need immediate attention, understand customer preferences, coach their sales team and tailor their communication for better sales outcomes.

4. Offline access to training and assets

In addition to online capabilities, Mindtickle’s app supports offline access to training, collateral, and sales assets. This feature is crucial for sellers who may only sometimes have reliable internet access. Whether traveling or in remote locations, sellers can continue learning and have essential materials at their fingertips. This ensures that no matter the circumstances, sellers remain prepared and informed.

5. Real-time notifications

The app’s real-time notifications inform sellers about important updates, new training modules, and critical tasks. These notifications ensure sellers get all the essential information and can act promptly. Real-time notifications keep the sales force aligned and proactive, whether a reminder about a coaching session or an alert about a new sales asset.

6. Access to Coaching Rooms dashboard

Coaching is a vital aspect of sales enablement, and having it accessible on the go ensures continuous improvement and skill development. With Mindtickle’s coaching room, managers can conduct and review coaching sessions directly, provide feedback, and track progress from their mobile devices. This means sellers can receive continuous guidance and support on crucial deals regardless of location.

The impact on sales performance

Sales performance hinges on the ability to adapt and excel. Mindtickle’s mobile app empowers sales teams by enhancing learning and development, improving customer interactions, enabling data-driven decision-making, and increasing agility and responsiveness. Here’s how Mindtickle is making an impact on sales performance.

1. Enhanced learning and development

Continuous learning is a hallmark of high-performing sales teams. Mindtickle’s app facilitates this by making training and onboarding materials accessible anytime, anywhere. Sellers can engage with content at their own pace, revisit materials as needed, and stay updated with the latest best practices. This flexibility in learning translates to better-prepared sellers who can confidently engage with prospects and close more deals.

For example, a multinational automaker that designs, manufactures, and sells a wide range of automobiles, including cars, trucks, and SUVs, uses the Mindtickle mobile app to improve, enable, and engage dealer employees—especially younger ones who are accustomed to binge-watching videos—and help dealers and the company sell its newly launched EV product line.

2. Improved customer interactions

With instant access to sales assets and the ability to share them in real time, sellers can provide a superior customer experience. Prospects appreciate timely and relevant information, and the ability to deliver this boosts credibility and trust. Enhanced customer interactions lead to higher conversion rates and a more robust sales pipeline.

3. Data-driven decision making

The integration of Call AI and the insights it provides enable data-driven decision-making. Sellers can analyze their performance, understand customer behavior, and adjust their strategies accordingly. This analytical approach helps identify strengths and areas for improvement, leading to more effective sales techniques and better results.

4. Increased agility and responsiveness

The real-time nature of the app, combined with offline access and notifications, ensures that sellers are always in the loop. They can quickly adapt to new information, respond to prospects’ needs, and stay ahead of the competition. This agility is a significant competitive advantage in the fast-paced world of sales.

A major consumer goods sought a way to deliver a modern yet scalable training curriculum across its global team of sellers covering multiple divisions and business units. Mindtickle provided a mobile white-labeled solution that allowed around 30,000 learners to access ongoing enablement utilizing the mobile app. Mindtickle sales enablement platform has shortened the deployment from 2 years to ~3 months to ship enablement adjustments to all learner groups as leadership identifies gaps and strategy optimizations.

Months to deploy

without Mindtickle

with Mindtickle

5. Consistent coaching and feedback

The Coaching Rooms dashboard ensures that sellers receive regular coaching and feedback, regardless of location. Continuous coaching helps reinforce best practices, address challenges, and maintain high-performance standards. For managers, the ability to track progress and provide timely feedback ensures that the entire team is aligned and moving toward common goals.

What the Mindtickle app gives you

Mindtickle’s mobile app is a critical tool that empowers your sales force to achieve their sales goals. Providing seamless access to training, sales assets, Call AI, and collaborative tools prepares your sales teams to perform at their best, no matter where they are. The app’s features, including offline access, real-time notifications, instant access to sales assets, and Call AI, ensure that sellers are always prepared, responsive, and continuously improving.

Incorporating Mindtickle’s mobile app into your sales strategy is critical in boosting your organization’s sales performance. The app enhances learning, improves customer interactions, enables data-driven decision-making, and builds a coaching culture in your organization.

Mindtickle's Mobile App in Action

Embrace a mobile-first approach, watch your sales team be more productive, and close even more deals.

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10 Common Sales Enablement Challenges (and How You Can Overcome Them)

Kevin Atkinson on July 24, 2024

By now, most revenue leaders understand the impact of sales enablement. When done well, it drives a large, measurable impact on sales productivity and performance.

It’s no wonder why 84% of organizations now invest in a sales enablement function.

But along with those benefits, you may experience some sales enablement challenges. If that’s the case, you’re not alone. Even the most successful organizations have their fair share of sales enablement problems.

But the good news is, that organizations can overcome these sales enablement challenges. In this post, we’ll explore 10 common sales enablement challenges – and how an integrated revenue enablement platform can help you overcome them.

Sales enablement has a powerful impact on sales performance

Sales enablement is a relatively new concept. But it’s one that’s grown quickly.

But why is sales enablement important for revenue organizations?

Modern sellers can’t deliver a generic pitch to every buyer and expect great outcomes. Instead, they must work to understand each buyer’s needs and deliver tailored experiences and solutions throughout the customer journey. Plus, because customers’ priorities and expectations often shift, sales reps must be ready to pivot quickly.

Sellers must meet customers’ expectations if they expect to close deals. But often, that’s not the case. Recent research found only a third of B2B buyers feel their sales reps are genuinely helpful during the purchase journey.

Research found that only

of B2B buyers think reps are helpful during the buying journey

0 %

A solid sales enablement practice ensures every seller on your team has the tools, information, and training they need to deliver winning buying experiences that meet customers’ expectations. When sellers are equipped to meet customers’ expectations, they’ll close more deals faster.

Sales enablement is complex

Sales enablement is an effective practice. But it tends to get complicated.

For one, there are a lot of people involved. That’s a good thing. The most effective sales enablement programs require strong collaboration among teams, including sales, marketing, sales enablement, sales operations, and customer success. But with so many people involved, it can get complicated.

In addition, a holistic sales enablement practice has several different components, which may include:

Sales onboarding
Ongoing sales training
Reinforcement and practice
Sales coaching
Sales content
Conversation intelligence

Each domain has several moving pieces, and some organizations use a separate piece of technology to power each. This adds a lot of complexity to a sales enablement practice.

Change is another key reason why sales enablement is complex. Change is constant. Products, markets, and customer preferences are always in flux. Sales enablement professionals must be agile and adapt their programs to reflect these changes.

What are the common challenges of sales enablement?

Sales enablement is a must for any revenue organization. But it presents some unique challenges.

Let’s look at 10 of the top sales enablement challenges.

Challenge #1: Key teams are often misaligned

Sales enablement requires ongoing collaboration among teams including sales, marketing, sales enablement, and revenue operations. But often, that’s not the case.

Instead, teams often work in silos. Each is focused on their duties and responsibilities – and doesn’t see the bigger picture. For example, the marketing team may sink a ton of time into creating sales content – but sellers are frustrated that they don’t have the right content for the right situations.

Cross-functional collaboration is key to sales enablement success. Scheduling regular check-ins and ensuring everyone is using the same sales enablement software are just a few ways you can ensure teams are aligned on sales enablement goals and understand their role in achieving those goals.

Challenge #2: Sellers are overloaded with tools

It’s important to equip your teams with the right sales enablement tools. But often, sellers are provided with an overwhelming number of tools. For example, you might use different sales enablement tools for training, content, coaching, and conversation intelligence.

This can be overwhelming for sales reps. A Salesforce survey found that almost 70% of sellers are overwhelmed by the number of tools they’re expected to use.

of sellers are overwhelmed by sales tools they're expected to use

0 %

Furthermore, this approach causes chaos for sales enablement professionals. They’re forced to juggle multiple solutions – which may or may not integrate.

Consider streamlining your sales enablement stack by investing in an integrated sales enablement platform with robust features and functionality. Then, your entire team can access everything they need from a single, integrated platform.

Challenge #3: Sales enablement content is poorly managed

Content is a key component of sales enablement. Internal sales enablement content helps sellers sharpen their skills, while external content enables reps to engage prospects and move them closer to the finish line.

But often, sales reps spend a ton of time searching for the right content for the right situation. And often, they’re simply guessing what content is right.

Revenue organizations must take control of their sales content management.

All content should be stored in a sales content management solution and organized so that sales reps can easily find what they need. It’s also important to take the guesswork out of sales content. Look for a sales content management solution that recommends content based on what’s worked in similar situations.

Challenge #4: It’s hard to deliver personalized learning that addresses the needs of each seller

Often, sales enablement teams develop training and assign it across the entire revenue team. This approach doesn’t work.

Sales training must be tailored to the strengths and weaknesses of each seller. But that can seem downright impossible.

For starters, organizations often lack insight into sellers’ skills. A recent report found just 40% of C-level executives can identify rep strengths and weaknesses for customized training. Furthermore, delivering customized learning across a sales team would take time and effort.

But personalized learning doesn’t have to be a pipe dream.

With the right sales enablement platform, revenue leaders can quickly and easily identify each sales rep’s strengths and weaknesses. Then, they can develop and deliver personalized sales training paths that help reps improve their lagging skills.

Challenge #5: Sales reps aren’t retaining knowledge

You put a lot of time and effort into your sales training. But sellers aren’t retaining the knowledge – much less applying it in the field.

Unfortunately, your suspicions are correct. Gartner research found that B2B sellers forget 70% of learning within a week of training.

Sellers forget

of learning within a week

0 %

Fortunately, there is a way to increase knowledge retention and application.

Be sure to incorporate spaced reinforcement exercises into your sales enablement programs so learning sticks.

Also, provide reps with role-play opportunities so they can get feedback (either AI-powered or from a manager or peer) and perfect their skills before money is on the line. Innovative revenue enablement platforms are tapping into AI to allow reps to practice their skills with an interactive bot in realistic scenarios.

Challenge #6: Sales managers don’t have the time to deliver personalized coaching at scale

Sales coaching is key to improving sales performance. A recent Mindtickle report found that top sales reps get four times more sales coaching than average.

In addition, leading sales enablement platforms leverage artificial intelligence to score customer calls and provide feedback for improvement. That way, sellers can get instant insights on improving, and sales managers can get intel on how their sellers perform in the field.

Top sales reps get

more coaching than average

0 x

Often, sales managers deliver generic, one-size-fits-all coaching to every team member. That approach does little to nothing to improve sales outcomes.

Sales managers know personalized coaching will have a bigger impact, but they lack the time or resources to deliver tailored coaching for each sales rep.

With the right integrated sales enablement platform, sales managers can easily identify each sales rep’s strengths and weaknesses. This intel can inform coaching conversations that improve performance.

Challenge #7: Measuring sales enablement ROI is tough

Proving the ROI of sales enablement is key to maintaining the sales enablement resources you have. What’s more, if you can prove sales enablement ROI, you’ll have an easier time securing additional investments.

But often, revenue organizations struggle to measure sales enablement impact. That could be for many different reasons. For example, they may only track asset views or training consumption, which doesn’t convey true impact. Or perhaps they use multiple solutions to power different parts of their sales enablement program, and they struggle to measure the impact of their program as a whole.

Sales enablement leaders must go beyond vanity metrics to convey how their initiatives impact sales enablement KPIs like conversion rates, quota attainment, and sales cycle length. With an integrated sales enablement platform, these leaders can holistically measure the impact of their entire program on key outcomes.

Challenge #8: You don’t know what’s happening in the field

Let’s say a seller completed all their assigned training and enablement and aced all their assessments. But their deals are still going south.

Their sales manager asks what’s going wrong, but the seller can’t articulate the problem. The sales manager isn’t sure what to do to help, and they simply don’t have the time to sit in on every call the seller has.

Fortunately, this sales enablement challenge is a relatively easy one to solve.

Leading revenue enablement software incorporates conversation intelligence capabilities. With a conversation intelligence solution, sales calls are recorded and scored, and sellers receive feedback on their performance. Furthermore, sales managers can look for trends to see what’s happening in the field. Then, the sales manager can use these insights to provide coaching to improve outcomes and the rep’s long-term behaviors.

Challenge #9: You have plenty of data – but you can’t make sense of it

Data drive the most effective sales enablement strategies and programs. Chances are, you have no shortage of data available. But it can be hard to analyze this volume of data and determine what actions to take based on it. This is especially true if you’re using multiple sales enablement solutions – each providing its own data and analytics set.

Consolidating your sales enablement tech stack is a key way to overcome this challenge. When you use a single, integrated revenue enablement platform, all your data and analytics are in one spot. Some revenue enablement platforms, like Mindtickle, even leverage AI to summarize data and analytics and recommend actions based on the data.

Challenge #10: You’re experiencing seller resistance and low adoption

It’s probably obvious, but your sales enablement programs and initiatives will have no impact if ignored.

There are several reasons why sales enablement adoption may need to be higher. Sellers are busy and may feel they need more time to engage with sales enablement. Or, they may not think the effort is worth it.

You may also encounter resistance if you roll out a new sales enablement tool. Don’t be discouraged. Some level of resistance is normal.

Gaining executive buy-in is foundational for overcoming resistance and increasing adoption. It’s also important to articulate the value of sales enablement for your sellers. In other words, be sure they key what’s in it for them.

Finally, remember that some sellers may equate sales enablement to lengthy, dull training sessions. Be sure your sales enablement program includes plenty of bite-sized content that sellers can consume on their own time.

How Mindtickle can help you overcome key sales enablement challenges

While sales enablement has many benefits, it also presents many challenges. With the right sales enablement solution, you can overcome these common sales enablement problems.

Mindtickle is an integrated revenue enablement platform that incorporates all the key components of sales enablement, including sales training, content, coaching, and conversational intelligence, into one platform. With Mindtickle, you’ll increase sales rep adoption. Sellers only have one tool to use for enablement – rather than several disparate platforms. Furthermore, you’ll improve cross-functional collaboration when everyone works from one, integrated sales enablement platform.

Mindtickle’s sales content management capabilities ensure sellers can always find the most up-to-date content for any sales scenario. The platform even provides recommendations based on what’s worked for other sellers in similar scenarios.

With Mindtickle, sales managers and enablement teams can easily identify the strengths and weaknesses of each sales rep. Then, they can work to provide personalized training, enablement, and coaching to improve those lagging skills. Finally, they can leverage conversation intelligence to see if learning is being applied in the field.

Of course, ongoing measurement of your sales enablement program is key to proving ROI and identifying optimization opportunities. With Mindtickle, you can holistically measure the impact of sales enablement on business outcomes. Then, you can make data-based decisions to increase the program’s impact.

Sales enablement in Mindtickle

Ready to see why winning orgs turn to Mindtickle to overcome key sales enablement challenges – and prepare their entire sales team to crush quota?