Earlier today, Forrester, one of the most influential research and advisory firms in the world, released its 2023 Wave for Sales Readiness, evaluating the 11 most significant sales readiness solutions providers. Mindtickle was named a leader in the Sales Readiness Solutions, Q4 2023 Wave, with the top score in the Strategy category.
About the Forrester Wave(™): Sales Readiness Solutions, Q4 2023
Forrester releases Wave reports on a variety of technology categories that are considered essential guides for organizations that are evaluating and purchasing technology. The Forrester Wave reports contain a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments.
For the 2023 Sales Readiness Wave, Forrester evaluated the 11 most significant sales readiness solution providers. Sales readiness vendors, as defined by Forrester, deliver “advanced capabilities and integrations that empower enablement teams to correlate sales results data with learning program information to determine which efforts have a real business impact”.
Results of the Wave
Mindtickle was named a leader in the Sales Readiness Wave. According to the report, “Mindtickle has a robust feature set that exceeds expectations in standard readiness functionality and adds unique functionality that provides best-in-class visibility to measure the effectiveness of seller learning programs.”
Mindtickle’s road to a Sales Readiness Wave leader
As cited by the report, “Mindtickle has been in the sales readiness space since 2011 and has built a reputation for providing a strong sales readiness platform with customers’ continuous innovation. It has recently added sales content management capabilities and DSR functionality to augment its readiness platform, and has dedicated significant resources to achieving parity within the sales content market.”
Mindtickle has been delivering readiness solutions to leading organizations for over a decade and has invested heavily in adding key capabilities to the platform arming enablement and operations leaders with the ability to transform the performance of their go-to-market teams.
In recent years, Mindtickle has launched conversation intelligence and content management in the platform, completely revamped its coaching offerings, acquired the leading Digital Sales Rooms provider, and introduced a suite of generative AI capabilities.
As part of the Readiness Wave, Forrester also evaluates vendors’ innovation, strategy, and roadmap. Mindtickle achieved the highest scores in the Strategy category, noting, “The company will have to execute on its broad roadmap, but it has a long history of meeting development goals.”
If you want to learn more about how Mindtickle can elevate readiness and enablement at your organization, reach out for a tailored demo and discussion with our readiness experts today.
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By Helen Waite
By Rahul Mathew