Challenges:
Difficulty sharing content with customers who spent most of their time out of the office
Lacked visibility into when customers read and engaged with content
Decentralized content living in the CRM, Google Sheets, Google Drive, and website
Solution:
Mindtickle Digital Sales Rooms: Personalized digital experience with all content available in one, single shareable link
Mindtickle’s Sales Content Management: Sales content curated, managed, and shared in a single location
Out-of-the-box CRM integration
Impact:
Reduced sales cycle
Increased conversion rate at the top of funnel
Increased responsiveness between sales and prospects
Easier content management, access, and sharing
Unable to share content with customers on the go
Founded in Sydney, Australia, Propeller is a global SaaS company that operates in the civil construction, earthworks, and mining space. Propeller helps customers track material quantities on job sites and has created a surveying solution that allows its customers to understand how a worksite is progressing as they’re working it in real-time.
Drew Hultgren, Senior Manager of Revenue Operations at Propeller, explained, “Many of our customers are extremely busy. They’re out in the field at job sites moving the dirt themselves and are unable to attend meetings or read documents and e-mail attachments. Asking customers to read about our solutions and products on our timeline wasn’t going to work.”
Propeller needed a solution that could easily bring all the relevant content together and enable their customers to review wherever and whenever they were. Propeller turned to Mindtickle.
Speeding up deal cycles with a single link
Since Mindtickle provides buyer-centric enablement solutions, their Digital Sales Rooms were the perfect solution for Propeller. With a single link, reps could send the most up-to-date and relevant content to customers.
“Our customers could easily view content on their mobile phone, without requiring any downloads since everything is embedded,” Hultgren explained. “For prospects, we’ve removed a lot of the barriers as our content is simple, accessible, and accurate. It’s made our process much more efficient and speeds up our deal cycles.”
When selecting a revenue enablement platform, another differentiator was Mindtickle’sability to integrate quickly with HubSpot. Moreover, Mindtickle releases innovative features regularly, such as easy content bulk uploads, Digital Sales Room templates, and tracking of integrations to the CRM, which have ingrained Mindtickle into the Propeller sales ecosystem.
Single source of truth for all content
Now, they have better insights into how prospects are interacting with content via Digital Sales Rooms, such as content items viewed, for how long, and by whom. For Propeller, this gives invaluable intelligence that improves the sales process, optimizes training, and focuses content creation on what will be most successful.
Ultimately, Propeller’s sales team loves the ability to create personalized content.
“Mindtickle makes it simple for our sales and marketing teams to create customer short-form content and personalized digital sales rooms in minutes. They can record personalized videos, easily screen share resources, and duplicate Digital Sales Rooms, which gives us the opportunity to customize assets quickly and efficiently. It’s been huge for us,” Huntgren said.
Propeller, faced the challenge of effectively sharing content with their busy, on-the-go customers. Mindtickle’s Digital Sales Rooms emerged as the perfect solution, providing a streamlined and mobile-friendly platform to deliver up-to-date content effortlessly. By integrating seamlessly with HubSpot and offering innovative features, Mindtickle became an integral part of Propeller’s sales ecosystem, speeding up deal cycles and simplifying content management. The ability to gain insights into content engagement has empowered Propeller to refine its sales process and create personalized, effective content, enhancing their overall customer experience and boosting efficiency.
