How SOCi Escaped the Infinite Ad Hoc Execution Loop to Focus Effective Strategy 

It’s easy to get caught up in fulfilling the barrage of requests that come in to enablement teams daily. 

“We need to add this to the onboarding program by the end of the week” or “We’ve got new features that our team needs to be trained to sell ASAP.”

Most enablement professionals know they need to get strategic and ideally be able to plan ahead more, but it can feel like you’re barely keeping your head above water and unable to think about anything beyond the short term.

Caitlin Ascher, Manager, Sales Enablement, SOCi, has been there and has come out the other side. Listen in to her conversation with Teri Long, VP of Revenue Enablement at Mindtickle, in conversation as they talk about what that transformation looked like at SOCi and tips on how to break free of that cycle of short-term execution.